Northern Rail Looks to Boost Lakes Line Confidence
Following the highly publicised issues faced by Lake District tourists and commuters travelling by rail earlier this year, Cumbria Tourism have joined forces with Northern in a bid to revive confidence in local transport.
A £285,000 marketing campaign has been given the go ahead following support from Cumbria County Council, Cumbria Local Enterprise Partnership (LEP), Tim Farron, South Lakeland District Council, Transport for the North for and local rail operators. Northern have agreed to provide funding for the project after coming under heavy criticism for the timetable issues that left services cancelled across the county, bus replacement services strained and commuters frustrated.
To be finalised following full service resumption later this autumn, the campaign will comprise of traditional advertising at North West rail stations, Manchester Airport and the London Underground, but also broaden into video-on-demand services including Sky and ITV Hub. Social media and PR campaigns will compliment the overall campaign, leaving no stones unturned in Cumbria Tourism's bid to re-connect digruntled travellers with the region.
Craig Harrop, Regional Director at Northern Rail is optimistic as he looks to the future: “Following the disruption to rail services earlier in 2018, Northern is working closely with Cumbria Tourism on this campaign to attract as many visitors as possible to the region. We are now running a full timetable across Cumbria and both reliability and punctuality has significantly improved in recent weeks.
Harrop added "As we head into the autumn, visitors and residents of Cumbria will feel they can once again rely on their train services and we look forward to welcoming them onboard.”